Brand Guide

While a logo allows us to associate an image or word with a company, business, or team, it is not the only element that makes an immersive brand experience. When we think about the brands we love and know, we not only think of their logo but the colors they use, the typography they employ, representatives of the brand, key phrases, and how these various components are displayed around us. With a new logo to represent the team, it was now time to determine the remaining features that would establish EPYH’s brand beyond just their name and logo.

Timeless, sophisticated, unique, eye-catching, and transparent were all facets equally important when selecting the color palette and font that would define the team that stands for Excellence, Purpose, Young, and Hardworking. Below is the official one-page brand guide for EPYH.