The Website
Given the global shift due to the pandemic, it was clear that a complete and robust online presence was necessary for EPYH to market itself. With the aim to expand beyond their local borders and book professional gigs, a website became essential to not only their branding package but their virtual identity.
Most dance groups promote themselves via social media. Albeit platforms such as Instagram and Tiktok have provided dancers with exposure and opportunity, exclusively using such platforms restricts potential audience outreach and user engagement. Having an official website would not only indicate a level of professionalism but would also serve as a universal hub to document the team’s progress that all aged audience members could engage with.
Looking at various hosting services and aesthetic inspirations, Squarespace ended up being the most optimal fit for EPYH. With customizable templates, it was easy to create a website that fit the unique needs of the team.
