Social Media

Social media presence is a cornerstone of marketing any business, service, or organization in today’s society. With millions of users on various platforms, it is crucial to determine which outlets will be most effective in reaching one’s target audience. Aside from this, each platform itself hosts different marketing abilities, strategies, and structures.

After revamping the official EPYH Instagram account and creating a YouTube and Facebook page, it was crucial that the look and feel of each platform were consistent and cohesive. Having an established brand guide made this process smooth and painless and all that was left was to create and structure the social feed.

Programs such as Canva, Adobe Illustrator, and Photoshop were used to design the content itself, and research was put in to determine optimal posting hours, days, caption lengths, effective hashtag usages, and more. Utilizing the social media scheduling app “Later” allowed for pre-planned automated posting and provided the ability to visualize potential display feeds. You can check out the team’s social links via the navigation bar icons above and view the @epyh.crew Instagram feed below.