The Artist

Being able to capture and convey an intended feeling through design is an evocative, challenging, and rewarding experience. Via logo, website, and social media content creation, my project explores branding one of Dallas Texas’ competitive dance teams - EPYH. Providing the team with a professional identity, the project also calls attention to and produces a platform for them to achieve their mission: change not only how the world sees dance, but how the world sees art.

I create and design products through a logical, rational, and minimal approach. Inspired by the concept that less is more, my creations intend to not only capture a feeling but be able to admit that feeling timelessly via modern designs with a unique and personal flare. Working closely with the creative board, alongside my own personal experiences, I created products that run true to EPYH’s core: Excellence, Purpose, Young, and Hardworking.

A part of the team myself, as well as being involved in other various creative outlets, the arts have always held a special place in my heart. Being someone whose passion is rooted in helping others bring their visions to life, it didn’t take long for me to get behind the mission of EPYH. With an intent to revolutionize the artistic community and its support system, this project was pursued to ensure that the impact is felt beyond just the internal team and their local community.

As a designer, I have one goal – to design what one should feel, as they feel it, through the lens of my own perspective and techniques, in hopes to evoke those same feelings within fresh spectators as they view my work.